A columnist for Infoworld magazine profiles the unlikely business barons of Silicon Valley, including Steve Jobs, Bill Gates, and others, and reveals how and why these mavericks have succeeded. Simultaneous.Robert X. Cringely manages to capture the contradictions and everyday insanity of computer industry empire building, while at the same time chipping away sardonically at the PR campaigns that have built up some very common businesspeople into the household gods of geekdom. Despite some chu .
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