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We fall for cognitive fallacies every day. They loom over us when buying a pair of jeans, drill into our minds when worrying about relationships, and often drive us towards emotional or financial ruin. There are even designers that manipulate the weak spots in our psychology to steer our behaviour: businesses, governments, and journalists all make use of cognitive biases in their audience for better or worse. This book explains some of the deepest biases and fallacies that affect the human mind,