Who Says Elephants Can't Dance?: Leading a Great Enterprise Through Dramatic Change PDF

Descriptions Who Says Elephants Can't Dance?: Leading a Great Enterprise Through Dramatic Change Free Ebook

In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a .

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